What is Ghost Kitchen Concept?

 

The food industry has evolved unexpectedly in the past few years to meet the ever-changing trends of consumer demands. With increasing consumer demand for delivery services, the restaurants are shifting to the virtual settings to meet these demands. The concept of Ghost Kitchen is rooted in these new virtual practices that the businesses are implementing in the food industry. 

The Concept of Ghost Kitchen

The concept of the ghost kitchen is understood to be similar to a virtual restaurant. However, a virtual restaurant has significantly different than a ghost kitchen. A ghost kitchen concept is a concept of a virtual brand that facilitates the already established restaurants providing dining-in services to enlarge their delivery services without additional costs of utilizing and furnishing their existing kitchen. The Ghost Kitchen will contain the kitchen equipment such as deck oven or commercial pizza oven, required by the restaurants for preparation of the meals. The Ghost Kitchen concept is a new business model to meet the increasing demand of the customer for restaurant delivery services. It helps the existing restaurants expand their business without incurring the major cost of additional investment. Hence it is a cost-effective means of growing the restaurant business in the existing market. 

Virtual Restaurant vs. Virtual Brand

A virtual restaurant is often misinterpreted as a ghost kitchen. A virtual restaurant may be a virtual version of the particular existing restaurant brand. The restaurant serves the customers with online delivery services options through phone orders and online ordering system. However, a ghost kitchen is a virtual brand in itself and contains a kitchen space and equipment that facilitates multiple restaurant brands at a time to expand their business. A virtual brand is a concept of delivery-only food that’s solely made to be sold online and through delivery applications such as Deliveroo and Uber Eats.

The Future of Food Industry

Undoubtedly, the future of the food industry lies in the effective and feasible delivery options available for customers. We are witnessing an escalating growth in the applications specially designed for ordering food online such as Uber Eats and Deliveroo for  restaurants to meet the current consumer demand. A London based Ghost Kitchen Startup called Karma Kitchen raised £ 252M recently. Moreover, according to one statistics, with applications such as Swiggy in India, Deliveroo in Europe and Uber Eats in the US, the global online food delivery industry is set to increase largely by $200 billion by 2025

Read also: Different Types of Commercial Pizza Ovens?

The Bottom Line

Ghost Kitchen is designed to enhance the growth of individual restaurant businesses through the interaction of unique human skills and innovative technological tools. It was a creative solution devised in response to increased consumer demand for delivery services. With the greater market competition and the development of the food industry, ghost kitchen will revolutionize the traditional restaurant’s practices in the future. Restaurants with ghost kitchen implemented in their business will attract a greater market share in future!